Technology will continue to infuse every aspect of sports, empowering athletes and creating a more immersive experience for fans at live events and at home.
In a challenging economic environment, sports will likely still be seen as an attractive option for investment, with investors endeavoring to take a responsible and sustainable approach.
This year will also see new media deals and more innovations from streaming providers as their influence grows. This includes engaging through some important international events, such as the Cricket World Cup (India), Rugby World Cup (France), and the FIFA Women’s World Cup (Australia and New Zealand).
In this global golden age of sports, 2023 is expected to bring organizations and athletes more chances than ever to deeply connect with their fans.
